Sector: Technology
Industry: Software & IT Services
Snap Inc. is a technology company. Its flagship product, Snapchat, is a visual messaging application that enhances relationships with friends, family, and the world. Snapchat is the Company’s core mobile device application and contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all the five tabs. Additionally, it offers Snapchat+, its subscription product that provides subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a range of features, from allowing Snapchatters to customize the look and feel of their application, to giving special insights into their friendships. The Company also offers Snapchat for Web, a browser-based product that brings Snapchats calling and messaging capabilities to the Web. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps. Ticker: $SNAP
Headquarters3000 31st Street
Santa Monica, CA
90405
Core Products and Services
- Snapchat: A messaging platform focused on ephemeral photos and videos (“Snaps”). Key features include:
- Stories & Spotlight: Surfaces for personal sharing and public short-form video content.
- Lenses & Filters: AR tools that allow users to overlay digital effects on the real world.
- My AI: An integrated chatbot that is now among the most used consumer AI tools.
- Specs: Next-generation, lightweight AR glasses scheduled for a broad consumer launch later in 2026. These glasses are powered by Snapdragon XR platforms to integrate digital experiences directly into the user’s physical environment.
- Snapchat+: A subscription tier that has become a significant revenue driver, growing 87% year-over-year as of early 2026.